Sunday, September 1, 2019

#ILoveLausanne IV --- The Remains of the Day

   
After it was all over and the guests had departed...

     As a veteran of high tech, I must have signed or asked to have signed dozens of non-disclosure forms. I tended to view them as something the lawyers did to make doing business more complicated.
     News flash: intellectual property protection is not just for the lawyers. Today's main event at the Good Festival was a panel, moderated by the dynamic duo that is Salt Consulting: Denise Nickerson and Michelle Guiliano. They assembled a panel which approached the question of protecting your ideas and inventions from many levels. The takeaway was the number of simple and relatively cheap ways you can and should protect your work while using it to do good.
     Here are the presenters and their ideas:
*Professor Caroline Hunt-Matthes (Faculty at Webster University, Geneva Campus and trustee and advisor to three think tanks on the rights of nature, Privacy Protection and a whistle blower protection) told the story of a U.N. logo pirated by a paramilitary organization. Upon research, she learned that no one had bothered to register it as a trademark. She strongly suggests being proactive in the realm of patents and trademarks.
*Raphael H Cohen is a serial entrepreneur who developed the IpOp Model. This is a roadmap during the pre-project/ideation stage of seizing an opportunity. You can down-load the English language version of his best selling book, read it and pay him what you think it is worth!
*Nadine Reichenthal
*Frank Persyn
*Patrica Simao-Sartorius

   And then it was time to go home and put the mise en place from yesterday to work. 

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