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| Mise en place for dinner tonight! |
At the Good Festival, I continue to be overwhelmed with the resources available to structure businesses to do good and be profitable. Ernst and Young sent Chiari Rinaldi to talk about investor's increasing interests in "ESG:" the environmental, social and governmental impact of businesses. Phillip Mantell, of SINA, an organization that works in Uganda, spoke about the mis-fit between post-colonial education and countries where employment is difficult to find. SINA addresses this with a process that turns victims of the situation into victors, through coaching into entrepreneurship.
I did not know that crowd funding has risen to a high art, but it has, and before you do it, you ought to avail yourself of its arcania.
And then came the downer: Olivier Kennedy of Enigma, a marketing group.
I suppose I should not have been shocked. My journalist father once worked for a trade publication in the advertising business. He'd written an award winning biography of play write Eugene O'Neill and they wanted heroic profiles of the 1960s greats of the New York City agencies. In the end, he concluded they were all whores for large corporations. Hard not to make that conclusion, given the tobacco giants of the day. But you saw it all on television's "Mad Men."
Olivier Kennedy's memo is that although the days of television and newspapers are gone, the new methods and media of the 21st Century can be used to shape belief. His group can do this for you.
Hello The Hidden Persuaders, it isn't nice to have you back again.
Oddly, he did not want to discuss the spontaneous facebook campaign, #MeToo. But politicians? Yes. I am sure that agencies in the United States are offering similar services.
Memo to self: 1. Quit being so naive. 2. Re-read Marchiavelli.
Back to the good stuff:
*Steffan Raetzer reminding us and himself to use your anger and outrage as fuel.
*Mary Mayenfisch, an Irish woman after my own heart, is a Human Rights lawyer who assembled and extraordinary panel who spoke about leading for change:
Caroline Puffrey of UNIL
Veerle van Wauwe, Transparence SA, who has created a clean gold supply chain.
Daniele Gostell Hauser of Amnesty International
Natalie Wilkins of Thriving Talent
The last presenter before I headed home to rest my weary brain was Jonathan Normand of B Lab (Switzerland). B Lab has a methodology for measuring who well a corporation scores on the "ESG" goals I spoke of several paragraphs ago.
Happy to say that today will feature techniques to help these entrepreneurs of good sustain themselves. I'm going to sustain myself tonight by cooking dinner and having a great conversation with strangers! More tomorrow!
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